RIP Google PageRank

Google announced they are killing on page rank, which was implemented over 15 years ago when search engines were devising ways to determine the relevancy of a page. The Google PageRank was a quality metric which allowed a user to see how important, reliable, and authoritative any given website page was. The problem was that a PageRank score could be manipulated in a way to show a page ranking high in quality when it was anything but. A PageRank score would increase depending on the number of sites which would link to yours; this could be paid for and manipulated.

Google’s actions were not surprising as they have long advised against putting time and effort into this metric saying they have not really used it. As such, Turtlehut has long focused on more fruitful marketing activities.