E-commerce is a hypercompetitive market. Your marketing efforts can easily be the deciding factor between sinking or swimming. Our work with an e-commerce client specializing in water treatment products is a perfect example of this.
When we first met with this client, they were struggling to achieve better sales. Despite their marketing efforts, they were only seeing about two orders a day through their online store. After analyzing their situation, we found that an inconsistent marketing presence along with unorganized data was hindering their performance significantly. With a read on their unique situation, challenges, and goals, we got to work implementing a strategy for success. With a new website and expert online marketing, we were able to increase sales and revenue by 25-fold.
Our Marketing Strategy
This client is unique that they have multiple inventory sources as well as multiple sales channels. With these factors in mind, we knew we needed to devise a unique, carefully-planned roadmap to success.
Integrating data across the supplier, website, and sellers.
Building a website that was optimized for high-ranking search results and user engagement.
Running a comprehensive online marketing campaign to engage potential customers and draw them to the site.