Results

Turtlehut sought to optimize the client’s search presence through highly targeted content that was localized for the entire service area of the business in order to dominate search on a hyper-local basis, with the goal of increasing the volume of leads generated from organic search.
Google advertising campaigns were optimized to maximize conversions and drive down the cost per lead, using accumulated data and highly targeted keyword campaigns to continuously improve performance.
- 24% Increase in Organic Lead Volume in the First Two Years
- 56% Drop in Cost Per Lead
- 44% YOY Increase in Search Conversion Rate

To facilitate in store traffic growth, Turtlehut implemented a multi-channel marketing campaign geared around both organic and paid channels.
Organically, content was developed to provide localized search results for major in-store product categories. Advertising on Google honed in on local shoppers needing specialized batteries and installation, and messaging was geared around driving in-store traffic.
Additionally, Google ads and social media platforms were both utilized to promote remarketing and branding efforts.
- 107% Increase in Organic Traffic in the First Year
- 10% Average YOY Sales Growth Per Location
- 100% #1 Organic SERP Placement for Main SEO Terms & Many Product Types
