Turtlehut sought to optimize the client’s search presence through highly targeted content that was localized for the entire service area of the business in order to dominate search on a hyper-local basis, with the goal of increasing the volume of leads generated from organic search.

Google advertising campaigns were optimized to maximize conversions and drive down the cost per lead, using accumulated data and highly targeted keyword campaigns to continuously improve performance.

• 24% Increase in Organic Lead Volume in the First Two Years
• 56% Drop in Cost Per Lead
• 44% YOY Increase in Search Conversion Rate

To facilitate in store traffic growth, Turtlehut implemented a multi-channel marketing campaign geared around both organic and paid channels.

Organically, content was developed to provide localized search results for major in-store product categories. Advertising on Google honed in on local shoppers needing specialized batteries and installation, and messaging was geared around driving in-store traffic.

Additionally, Google ads and social media platforms were both utilized to promote remarketing and branding efforts.

• 107% Increase in Organic Traffic in the First Year
• 10% Average YOY Sales Growth Per Location
• 100% #1 Organic SERP Placement for Main SEO Terms & Many Product Types

Turtlehut employed social media advertising to drive brand awareness and lead generation for 3 different brands. With engaging creatives, highly targeted audiences, and A/B testing, Turtlehut expanded brand awareness and drove conversions through both on-platform and website leads, resulting in overall improvements in marketing efficiency ratios and direct lead generation.

Through smart targeting, compelling creative, and omnichannel marketing, Turtlehut accelerated brand awareness and increased lead volume through Meta advertising:

• 142% increase in branded conversions on Google
• 40% increase in branded impressions on Google
• Blended on-platform CPL of $44 for in-app conversions
• Increase in web traffic and web conversions @ $84 CPL for local deck company

A 10 location kitchen design company came to Turtlehut seeking a solution for lead generation. Despite a high volume of reported leads, the client reported poor lead quality that led to extremely low lead-to-quote rates. Turtlehut utilized highly targeted landing pages, high intent campaigns, and robust lead tracking to vastly improve performance. In just the first month of implementation, the client received:

• 60x MORE leads with HALF of the previous budget
• A lead to quote rate of 67% (80 leads were quoted in one month, up from 2 the previous month)
• 125x improvement in cost per qualified lead
• Potential revenue of $800,000-$2,000,000 created (assuming a range of $10,000-$25,000 profit per kitchen project)
• ROAS of $200-$500 for every $1 spent in advertising