Whether you’ve been at the head of your industry for decades or you own or operate a new business, there is always room for growth. At Turtlehut, we’ve developed a proven approach to business development through internet marketing. Our Business Growth Cycle brings your company to the next step toward success from any stage in its life. In Turtlehut terms, we take your business from hatching a new campaign right back to laying the plans for your next business objectives!
Hatching
As a hatchling, your campaign is born with a goal. Whether that goal is to maximize brand awareness or get right to attracting new clients, a partnership with Turtlehut means your goals become our goals. We work with you from the beginning to capture the fundamental qualities of your business and streamline your online presence. The foundation of future growth and the first step in effective online marketing is creating a professional and compelling website. Our development, search engine optimization (SEO), and copywriting practices are focused on producing websites that not only perform well with search engines, but that result in higher conversion rates among your website visitors.
Feeding
Once your powerful new website is launched, you can begin feeding your business… with new clients! Having a well-performing website means your advertising campaigns will be more successful. Again working toward your specific business goals, we build custom advertising campaigns that will result in more potential customers taking the next step toward working with or purchasing from your business. Whether that next step is placing online orders or contacting your company directly, we have devised proved methods for increasing and tracking customer engagement.
Growing
Attracting first-time customers is only half the battle. In order to foster real, lasting growth, positive customer retention must be achieved. Our marketing strategies at this stage of the Business Growth Cycle aim to build enduring customer relationships that will become the foundation of an ever-growing customer base. Remarketing, email marketing, and social media management and advertising, you can continually remain in your customers’ line of sight.
Stretching
Once you’ve built a steadily growing customer base, you can extend your advertising efforts to new areas, either demographically, geographically, or within your service or product menu. Through our thorough advertising, conversion, and website performance tracking, you can determine which untapped areas of your business hold the most potential for expansion and which may need to be refocused. With a strong client base built within your main service area, you can explore the possibility of stretching into new sectors, audiences, or sales opportunities.
Sunning
At this point in our Business Growth Cycle, like the turtle lies out in the sun contemplating the next trip to the pond, your business is ready bask in the success of the work that has been done and begin looking toward the future again. Regardless of your next specific goal for growth, brand awareness campaigns are beneficial to present and future endeavors by generating familiarity with your company. Branding campaigns can be used to increase your visibility and bolster your reputation as an authority in your industry. During this stage, you can also use your recent growth to collect positive feedback and build credibility that will validate your business as a reliable source for your products or services.
Laying Eggs
Hopefully you were thinking of new directions and possibilities for growth while you soaking up the sun during the recognition stage, because it’s now time to lay some new ideas to be hatched. From upsells and cross sells to new products or services, or even a new branch or department, the possibilities for your next journey through the Business Growth Cycle are limitless!
Call (810) 360-0180 to learn more about Turtlehut’s Business Growth Cycle and how we can help you hatch your next campaign.
