How to Make Sure Your Website Actually Converts

Earning website traffic is essential to online marketing success. However, in reality it’s only half the battle. To make it count, you have to have a website that’s ready to engage visitors and convince them to take action, whether that’s contacting your business or making a purchase.

In truth, your website’s conversion rate is more important now than ever before. Today’s online marketplace is highly-competitive, meaning users can typically find countless businesses for any service or product they may need. Combined with increasingly short attention spans, a low conversion rate means visitors are leaving your site to buy from a competitor.

If your sales numbers aren’t quite up to snuff, check out the following tips for increasing your conversion rate.

Make Your Site Easy to Use & Navigate

Nothing drives users away from a website like bugs, long page loading times, and broken links. The overall user experience should be fluid and smooth. Tidy organization is also important so that users have an easy time finding the information, products, or services that they are most interested in.

Links, menus, headers/footers, and search bars all make it easier for customers to find what they want, but it’s important to make sure everything is organized in a clear, logical fashion. Try to put yourself in the shoes of your customer and organize things as they would.

Craft Compelling Calls to Action

A call to action (CTA) is a brief line of text that encourages customers to contact your business, buy a product, or fill out a form. The best CTAs are short and sweet. They clearly state what a customer should do and when they should do it. A sense of urgency can also go a long ways toward encouraging customers to act sooner rather than later.

Here are some examples to get the creative juices flowing:

“Buy Now to Take Advantage of Our Summer Sale”

“Contact Us Today to Start Saving Money on Your Car Insurance”

“Call Now to Learn More About the Benefits of Therapeutic Massage”

Present & Encourage a Clear Course of Action

Across every page of your website, you should be sending a clear and consistent message that tells visitors what to do. It doesn’t matter whether it’s pushing customers to contact you, fill out a form to receive a quote, buy a product, or hire you for a service - the point is that you’re making it obvious what a customer should do next.

This should also be incorporated into the site’s design. Every page should either have a button to perform one of the above actions or link to a page where a conversion can take place. The overall point is to have a figurative funnel that quickly and effortlessly guides users to a page that converts. The fewer clicks it takes to get to a converting page, the better.

Looking for professional assistance on your website’s conversion rate? Call the experts at Turtlehut at (810) 360-0180 to talk with a friendly professional about how to supercharge your website.