Digital Marketing
It’s a Friday night and you’re craving a pepperoni pizza. Without a second thought, you search up the exact name of your favorite family-owned pizzeria down the street. However, when you’re faced with an unfamiliar need, like a roof replacement, do you know the exact name of a local roofer you have never hired before? Obviously not. Instead, you search for need-based phrases such as, “roof repair near me” to find what you’re looking for.
It’s true, customers are searching for you right now. However, most of them aren’t looking for you by name, but by solution to their problem. For the customers who are in a time of need, searching the internet for what your business has to offer, are you getting in front of them at that exact moment?
The Impact of Digital Marketing: The Bigger Picture
Searches orientated around services are frequently solution-oriented; the consumer is looking for what they need at that moment. In some cases, it may be the first and only time they have needed such a service, which means they are much less likely to have brand familiarity.
If you think your customers know your brand, it may be time to think again.
Far fewer community members are familiar with your brand than you think… in other words, it may be time to reconsider your approach to digital marketing!
As business owners, we hate to admit it, but you'd be surprised how many people haven't heard of your business, no matter how much you think you have penetrated your market. Ultimately, even those that have heard of you may not think of you in their moment of need. So, where do they turn? Search engines.
Harness the Power of Digital Marketing
Reaching all your potential customers means harnessing the power of digital marketing and meeting consumers where they are at. With advanced search capabilities, online advertising, map-based business representation, and the expansion of social media and mobile usage, the digital landscape is growing increasingly complicated. Turtlehut analyzes the unique needs of your business and develops customized digital marketing strategies to generate leads and effectively manage your marketing dollars for maximal ROI. With our dedicated account management and expert strategies, our team helps your business dominate the digital landscape.
Our holistic approach to developing your digital marketing platform ensures your business dominates every sphere of the search world. With years of experience working with companies, multi-units, and franchises of all sizes, Turtlehut is able to partner with you to form the right digital marketing plan to scale your business and drive leads to your doorstep.
Surge to the top of search results with Turtlehut’s expert digital marketing strategies. Contact our team for a free consultation today to see how we will grow your organization!
