to Reach Customers
It’s a Friday night and you’re craving a pepperoni pizza. Without a second thought, you search up the exact name of your favorite family-owned pizzeria down the street. However, when you’re faced with an unfamiliar need, like a roof replacement, do you know the exact name of a local roofer you have never hired before? Obviously not. Instead, you search for need-based phrases such as, “roof repair near me” to find what you’re looking for.
It’s true, customers are searching for you right now. However, most of them aren’t looking for you by name, but by solution to their problem. For the customers who are in a time of need, searching the internet for what your business has to offer, are you getting in front of them at that exact moment?
