The internet is constantly evolving. Like anything in business, companies need to adapt to stay competitive and relevant online.
However, determining if your website needs to be rebuilt is a bit of a gray area. Though every business and website is a different situation, we’ve identified a few key indicators that signal a rebuild is in order.
- It’s hard to navigate your website on a mobile device. Websites built 5 years ago or longer may not have been designed with mobile phones or tablets in mind. This is a big problem, as it is now more likely that someone will browse your website on their phone as opposed to a desktop computer. If your website is slow to load, hard to navigate, or simply looks unappealing on a mobile device, it’s time for a rebuild.
- It’s not converting. If your website is getting plenty of hits but isn’t leading to sales or quality leads, then something about the site is pushing users away. Your website should make it easy for customers to buy your products or contact you for more information on your services. Alternatively, an outdated site without a stunning design may make it hard for customers to feel confident about your business.
- It’s not showing up on Google, Bing, or other search engines. Search engines are constantly updating their algorithms to ensure that only the best, most well-designed websites appear on the front page for any given search. If your website isn’t showing up when someone searches for a product or service in your area, you will be losing out on a considerable amount of business.
- It doesn’t accurately reflect the state of your business anymore. All businesses change and evolve with time. If your website doesn’t advertise any new services (or advertises services you no longer offer), then it will only be giving visitors an inaccurate impression of your company. Alternatively, if the website is not cohesive with your print marketing or your current brand, it may confuse and distract visitors.
- It loads slowly or is not performing well. There’s nothing more frustrating than twiddling your thumbs while waiting for a website to load. Alternatively, links that lead to nowhere or pages that crash will only push visitors to a competitor’s site. At the very least, a rebuild can ensure that your website performs well on every platform.
It’s hard to know when the investment is worth it for a new website. While there are plenty of other reasons that you might want to rebuild a website, these issues are some of the most common issues with old websites. Quite frankly, they hamstring your ability to achieve greater marketing success online and achieve the growth your company deserves.
Contact us today to learn more about how a new website benefits your business.